Digital
MTV to join the social networking community
MTV UK has announced their new service named MTV House, it will allow people from around the UK to sign up and talk to each other taking part in a number of competition and promotional events. [Read more...]
Media
Closer to promote road safety campaign
Bauer Media has been trusted to promote the Department for Transport’s new road safety campaign.
Negotiated by Carat Sponsorship, the campaign will run under it’s celebrity title Closer. The campaign aims to reduce child death and injuries through four advertorials and an insert game and poster supplement in the magazine. The Government’s THINK! Road Safety campaign also targets parents, equipping them with knowledge and support for pedestrian, cycle, driver and passenger safety. [Read more...]
Marketing
Dairy Crest launches reduced-fat variant
Dairy Crest is launching a £2 million Clover Lighter campaign. A reduced-fat alternative to it’s Clover spread range. The existing Clover spread products contain up to 70% more fat that the new Clover Lighter brand. Advertising will comprise of TV and radio campaigns, backed online, on-pack, sampling and targeted direct activities. [Read more...]
News
Fox launches first online-only show
FIC, Fox International Channels will launch it’s first online show across it’s global website networks in October. The 20 two minute drama series, named The Cell follows a man locked in a lawless prison, with only a mobile phone and a mystery caller as his weaponry. A parallel story follows the same character in wealth faced with life-changing decisions. Made by Endemol, it will be supported by sponsorship and pre roll ads. [Read more...]
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