GSK franchises in anti-smoking and anti-obesity are merging. This collaboration of marketing units has been triggered by a 19%-30% loss in sales, partly due to Pfizer introducing the prescription anti-smoking treatment Chantix.
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Ford has reported a global net loss of $8.7bn. In the second quarter of 2008 it has also had to cut its marketing budget from $200m to $100m.
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The well known online encyclopaedia Wikipedia has now got competition as Google prepares to launch a brand new service called Knol. Knol will be written by people who are experts in their chosen field providing people with useful information that is up to date. The main difference between Wikipedia and Knol is the fact that people will be recognised and praised for their submission to Knol – each article will include a named byline so they can be recognised for their efforts opposed to remaining anonymous as in Wikipedia.
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With the unsuccessful negotiation with Yahoo!, Microsoft has begun to seek a closer relationship with the famous social network facebook. This is going to try and promote their search engine business by using facebook which is growing on a daily basis.
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Carphone Warehouse has stated that they intend on rebranding their image and replacing the old logo “Mowbli”. They want a softer logo that will be suitable with the motto “simple, impartial advice” as they intend to focus on becoming a mobile and laptop provider.
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The lawsuit originally began due to Taco Bell proposing a campaign ad suggesting that 50 Cent should change his name to “79 Cent”, “89 Cent” or “99 Cent” for just a day to reflect their menu prices and in return they would donate $10,000 to any charity of his choice. This was a part of their “why pay more?” campaign which is promoting all of their items that can be purchased for less than $1.
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The well known drink tango is being revamped by Britvic in the attempt to win back a leading place in the market that it once had.
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In recent news it has unrevealed that the Fox News Station has signed a product placement agreement with McDonalds stating that there will be coffee cups from the fast food chain on the news anchors desks at all times.
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This report claims to explain how the different types of consumers are reacting to the recent credit crisis going off around the world. In total it is split into 8 groups of people according to their behaviour and attitude.
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The Dubai based airline, Emirates has announced that they are planning to drop the in-flight newspapers, magazines and other informational guides in the attempt to help fuel costs. By doing this it will allow them to save up to a tonne in weight on each of their Airbus A380 flights which in turn will reduce their fuel emissions and costs. This is just one of a number of methods they plan on performing in their cost cutting scheme this year.
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