Joules and Equi=Media unite
The popular clothing company Joules has taken a major step and has appointed Equi=Media to handle their online search strategies in the attempt to improve online sales and turn customer interest into leads. With the increase of people using the internet on a daily basis companies should be doing everything in their power to ensure that they have a successful ecommerce store up and running, maximising revenue and profits.
Joules currently sells men’s, women’s and children’s clothing via the internet and in the high street stores but a recent relationship with Equi=Media has been formed to handle the online strategy to increase online revenue significantly. They will be setting up paid search marketing to drive targeted customers to the Joules website that plan on purchasing clothing online.
This process will be monitored on a regular basis with the help of automated reports as well as human reviewing to ensure they are getting the best results, constant tweaking will need to be used so that Joules pays the lowest amount possible, yet makes the most profit.
Andrew Burgess, the managing director of Equi=Media stated that with the use of their bespoke analysing software and experts in the paid search field they can provide their clients with a dramatic increase of the success of paid search. It is transparent at all times so that they can see the progress on an ongoing basis.
The current ecommerce manage at Joules, Chris Bevan claimed that they are always looking to improve lead generation and with the use of the internet, it can be done easier, quicker and more profitable for everyone as they can reach more people via the internet opposed to starting a brand new high street store which has too many factors that cannot be reviewed unless thorough research is completed.
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