MTV UK has announced their new service named MTV House, it will allow people from around the UK to sign up and talk to each other taking part in a number of competition and promotional events.

This is MTV’s attempt to connect to the younger generation of fans through bespoke advertisements, targeted branding and sponsorships and themed rooms. A MTV spokesman stated that they plan on releasing it worldwide at a later date allowing people to communicate around the globe giving them more freedom.

In addition to the MTV House they have opened up a support group aimed at the younger generation called MTVi.co.uk which is an advertisement free site in cooperation with companies such as Frank, Big White Wall, Terrence Higgins Trust and similar companies offering free support to children when it comes to drugs and violence.

It will be updated on a regular basis so people can keep up with what’s happening around the world so they will have someone they can turn to if they wish to talk about something going on it their life.

The members of these communities will have some exclusive rights such as being able to peruse through the entire weekly charts in the UK as they have partnered with The Official UK Charts Company. You will be able to stream directly from the internet and have the capabilities of publishing it on a mobile device at a later date.

This move was decided after MTV’s vice president of digital media, Phillip O’Ferrall said that it’s MTV’s goal to reach out to an audience that is passionate about music, entertainment and lifestyle and bring them all together.

With the increase of internet use you could expect to see something like this come along, MTV are to carry out more research to find out what their target audience actually want so expect to see more form MTV in the near future.

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Posted by admin on July 21st, 2008 :: Filed under Digital, Web Marketing
Tags :: MTV, social networking
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