WPP’s MediaCom has won E.ON’s media planning and buying account.The contract is said to be worth £30 million. The deal incorporates E.ON’s online media planning and buying section.
Formerly managed by Zed Media, the contract was competed for by Initiative and PHD.
E.ON is undergoing a restructuring process which has also seen MediaVest Manchester’s digital unit take on it’s search marketing account.
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Posted by admin on August 21st, 2008 :: Filed under
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E.ON,
MediaCom
The Search Works has been appointed the contract to manage Mothercare and Early Learning Centre’s search engine marketing campaign. The digital marketing company will be responsible for creating marketing content that will boost both brands’ profile. The campaign aims to implement strategies that will improve their search rankings, heighten their visibility, and build on their reputation as niche leaders.
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Posted by admin on August 21st, 2008 :: Filed under
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Power Brands,
Web MarketingTags ::
Mothercare,
Search Engine Marketing,
SEO,
The Search Works
Only regulators stand in the way of the British Airways and Spain’s Iberia Airlines merger. As the economy continues to slowdown, companies now have to make difficult choices: airline merges present a viable solution to coping with changing economic conditions.
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Posted by admin on August 19th, 2008 :: Filed under
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British Airways,
Iberia Airlines
ITV has development plans that have started with the acquisition of a minority stake in American US digital studio, Electric Farm Entertainment. The opening 10% equity stake is expected to increase to a controlling share of the content studio by the end of 2008. The investment comes after the global success of TV show Afterworld.
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Posted by admin on August 19th, 2008 :: Filed under
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Electric Farm Entertainment,
ITV
Consumer discount websites are benefiting from the economy crisis. They are amongst the fastest growing websites in the UK, with five of the top ten being money-saving, classified and shopping sites.
Businesses are finding it increasingly difficult to pedal through the economic slowdown, as are consumers, which is why they are increasingly seeking out discount sites.
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Posted by admin on August 14th, 2008 :: Filed under
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FindStuff,
Internet shopping,
UK economy
Blinkx, the web video specialist, has introduced an accessible catalogue of all legal British TV shows.
Blinkx Remote has set up a service that allows users to play full-length episodes of programmes that are legally available online. Search criteria include searches by title, genre, network, rating, and users can also subscribe to receive alerts about newly available programmes.
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Posted by admin on August 14th, 2008 :: Filed under
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Blinkx,
british tv shows
Saatchi & Saatchi have severed links with Standard Life. After winning the Axa account, sources say conflicts became irresolvable, despite SSF putting the Axa account into the Team Saatchi division. Standard Life has been restructuring their marketing department, and during the past 18 months, Saatchi & Saatchi have facilitated them on key strategic projects.
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Posted by admin on August 12th, 2008 :: Filed under
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Saatchi,
Standard Life
Salaam Halal Insurance has announced data and direct marketing agency Tri-Direct as winners of it’s Shariah-compliant contract. Salaam Halal Insurance will offer Muslim consumers insurance products that directly focus on religious and moral requirements. It is the first independent Shariah-compliant insurance firm in Western Europe.
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Posted by admin on August 12th, 2008 :: Filed under
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salaam halal insurance,
Tri-Direct
The UK operation of Interpublic Group has been credited with its 21.4% increase in international revenues in its Q2. The Group manages the Universal McCann and Initiative agencies in the UK. The rise in revenue has been driven by net client wins, with improved spending throughout all operational regions, with specific commendation being given to the Asia Pacific region and the UK.
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Posted by admin on August 11th, 2008 :: Filed under
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Interpublic,
Universal McCann
BBC Worldwide has appointed Helen Kellie as it’s first director of marketing. Kellie was formerly director of marketing, communications and audiences at the TV and radio division, BBC Vision. She will now begin her new role on 1 October, answering to BBC Worldwide chief executive, John Smith.
Kellie worked with Reckitt Benckiser, owner of Vanish, Finish and Harpic brands. She joined the BBC in 2000, responsible for branding and planning.
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Posted by admin on August 11th, 2008 :: Filed under
Power Brands,
TelevisionTags ::
BBC