BBC Worldwide makes two significant appointments
BBC Worldwide has appointed Helen Kellie as it’s first director of marketing. Kellie was formerly director of marketing, communications and audiences at the TV and radio division, BBC Vision. She will now begin her new role on 1 October, answering to BBC Worldwide chief executive, John Smith.
Kellie worked with Reckitt Benckiser, owner of Vanish, Finish and Harpic brands. She joined the BBC in 2000, responsible for branding and planning.
BBC Worldwide has also appointed a new managing director for children’s branding. Neil Ross Russell, who is currently the consultant for BBC Worldwide Channels. He will replace Gill Pritchard.
Russell will oversee international cross media brands covering pre-school to early teens. Brands range from Teletubbies to Doctor Who.
He previously worked as Sparrowhawk’s business development director until it was bought by NBC Universal. Russell is credited with the development of KidsCo – an independent children’s channel available in 40 countries. He spearheaded the enterprise between Sparrowhawk, Dic Entertainment and Nelvana. He will start his new job on 11 August.
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