Haygarth Wins LSC Ad Campaign
This year advertising agency Haygarth has enjoyed the success of securing the trade and consumer PR for Charmin toilet tissue, and Bounty Kitchen towels. Now they can add the appointment of the Learning Skills Council (LSC) to their achievements.
Haygarth are responsible for the regional apprenticeship marketing campaign. It is intended to address the problem of businesses being slow to take on apprentices.
Previously, persuading business to take on apprentices has been difficult: many businesses have failed to see past the initial costs involved in setting them up.
It is now Haygarth’s role to produce a galvanizing message that assures businesses that apprentices are an investment for every company’s future; an ideal way of anchoring longevity.
They have had to devise a convincing campaign that will launch at the end of July. The innovative ad involves a creative representation of various professions through plasticine people, and aims to build on the target database.
This direct marketing pack means another opportunity for Haygarth to demonstrate its authority in direct marketing.
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