ITV’s new Enterprise with leading US Studio
ITV has development plans that have started with the acquisition of a minority stake in American US digital studio, Electric Farm Entertainment. The opening 10% equity stake is expected to increase to a controlling share of the content studio by the end of 2008. The investment comes after the global success of TV show Afterworld.
ITV’s US-based production company Granada America is a strategic component in ITV’s intention to develop high quality, compelling content that transcends all media platforms. Electric Farm is seen as one the innovators of digital studio production, with a strong reputation for creatively engaging and dynamic material.
ITV’s new enterprise is expected to generate significant media opportunities and dilate production capabilities. Working alongside Electric Farm Entertainment’s principals, Stan Rogow, Brent Friedman and Jeff Sagansky will strengthen ITV’s position as a worldwide leader in multiple platform programming.
Managing director of ITV Global Content, Lee Bartlett explained, “I’m attracted to this company because it is specializing in scripted direct-to-internet programming that is economically produced but creatively engaging. These projects have worldwide appeal to audiences and advertisers alike, with the potential to grow on to other platforms including TV.”
Current EFE projects include internet sci-fi show Gemini Division and the internet comedy thriller Woke up Dead.
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