Unveiled – Citroen’s Airdream at British International Motor Show
Citroen’s new Airdream programme is an environmental strategy. Launched this week at the British International Motor Show, it has a bold pro-active approach to boast. It’s green criteria is to lower CO2 emissions, implement a diesel particulate regenerating filter system, with a range of vehicles that are 95% recoverable through recycling and energy recovery – A bold pro-active approach.
Citroen’s ad campaign re-asserts its green profile by dispensing statistics such as “If every car sold in the UK was a Citroen C1 Hdi, CO2 emissions would be reduced by a third”.
These green efforts are directly designed to offset the environmental impact of Citroen’s LCV range. And their new mantra – “Being green doesn’t need to be expensive” hopes to convince consumers that Citroen’s get greener policy envelopes the wider picture of environmentally sound adjustments in our every day life. Citroen’s suggestions include changing to energy efficient light bulbs, not using your tumble dryer, dishwasher, not forgetting to unplug your phone charger. Their final suggestion is that consumers should drive a low CO2 car.
As Citroen positions itself as a green car manufacturer, they aim to increase the production of cars that produce less than 120g/km CO2 from 24 models to 30 by 2009. Citroen’s Airdream will be placed on green websites with a link to their main site.
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