Alliance Data Systems secures Commerce Bank marketing contract
Alliance Data Systems Corporation’s Epsilon business has secured a turnkey direct marketing solution contract with Missouri-based Commerce Bank, N.A. Commerce Bank. The Data Systems Corporation is a leader in providing marketing solutions in new customer acquisitions. Their success is built on devising loyalty and marketing models derived from transaction-rich data.
Epsilon will be responsible for developing Commerce Bank’s retail marketing programme, incorporating creative development and distribution of direct mail campaigns. They will also provide strategic consulting, with a full range of creative services in brand and promotional development through analysis of database and loyalty technology.
They have established themselves as a leading authority in using proprietary data for predictive modelling to optimise customer acquisition and loyalty rates. President of Epsilon, Michael Iaccarino, commented: “We welcome Commerce Bank to the Epsilon family of clients. Through our proven analytics and customer segmentation capabilities, combined with the technology to deploy highly customized, relevant direct marketing communications, we are confident in our ability to help Commerce Bank succeed in attracting and retaining profitable customer relationships.”
Manager of Consumer Banking & Retail Strategy for Commerce Bank, Mindy Stimson said, “Succeeding in today’s ever-changing marketplace requires focus and expertise in all areas of customer lifecycle marketing. We chose Epsilon for their proven ability to effectively acquire customers and cultivate those relationships to generate maximum profitability for the bank.”
Commerce Bank, N.A. is a subsidiary of Commerce Bancshares Inc. boasting a $17.0 billion success as a regional bank holding company. Its range of financial services include business and personal banking, wealth management and estate planning, and investments through its subsidiary and affiliated companies. It operates at 350 locations throughout the US.
Alliance Data manage long-standing relationships with over 107 million customers of some of America’s most reputable companies. Their method of customer analysis through segmentation, attrition and potential value scores allows them to accurately assess new opportunities to influence consumer behaviour. This analysis is based on actual customer data, and distributive variables which are used to establish a baseline from which creative strategies are devised.
Commerce Bank will have high expectations of Epsilon, and will want to quickly harness stronger customer loyalty to sustain its position throughout the global downturn.
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