Fitness First have appointed Experian QAS with handling customer information validation.
Experian will use its QAS Pro address validation software to check bank account information and process membership applications efficiently so that direct debit mandates are set up free of delay. Fitness First’s chief information officer, Steve Homan said: “We are passionate about our customers having a positive membership experience and that means getting their vital information right first time.”

QAS Pro and Bank Wizard are already being used in European Fitness First Clubs including Italy, France, Spain, the Netherlands, Luxembourg and Belgium. Fitness First aim to standardise its membership management and billing platform throughout its worldwide club locations by the end of 2009, benefiting members from the UK, Australia, Germany and Asia.

Fitness First Gym & Health Club began its life as a single fitness club in Bournemouth in 1992. Since then, it has expanded to become the largest global health and fitness club with more than 1.4 million members in over 500 clubs. The UK houses 170 Fitness First Clubs.

The company have also benefited from being a commercial facilitator in Team GBs Beijing success: their partnership with the British Olympic Association meant 80 of the UK’s elite athletes trained at Fitness First Clubs throughout the country. The scheme was set up in 1996 offering exclusive benefits to athletes to support their training. Associated names include James Lindsay-Fynn (Rowing Fours Lightweight), Hester Goodsell (Rowing Double Scull Lightweight), Penny Clark (Sailing Laser Radial), and Bryony Shaw (RS:X Windsurfing).

They are also involved in the national debate on how to tackle the UK’ss obesity problem. Jason Worthy of Fitness First, has been a strong presence in the forum’s development which works alongside industry leaders, education, and local and central government.

Experian is a major global competitor in providing information, and analytical and marketing services to organisations, with risk:reward assessments of commercial and financial projects. The company is known for combining information tools and consumer analysis, and markets and economies, which has allowed them to build successful supportive strategies in customer acquisitions and maximising the value of existing clients.

Experian supports over 600 UK clients across a range of vertical markets, including financial services, retail, home shopping, telecommunications, utilities, media, insurance, automotive, leisure, charity and property. They have enjoyed a number of successful appointments in 2008. Earlier this year, Experian won the contract to look after Abbey’s retail banking division. Taking on the marketing campaigns for mortgage and loans has involved providing technology and data for multi-channel campaigns targeting customers. Experian have also secured the T-Mobile account, handling its email campaigns including its design, management, and deployment of targeted marketing.

Homan said of Experian: “Experian was an obvious choice because of its global presence and the fact that its products are first class and easy to integrate and maintain.”

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Posted by admin on September 24th, 2008 :: Filed under Latest News
Tags :: experian, Fitness First
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