BEBO’S MISSION TO PROVE SOCIAL MEDIA AS EFFECTIVE ADVERTISING MEDIUM
Mark Charkin, marketing Chief at Bebo stated at today’s Internet Advertising Bureau Engage conference that Social Media needs to do more to prove it can offer returns on investment. He stated that Bebo is exploring more ways to provide advertisers with information on the effectiveness of campaigns and how to amplify the content elsewhere.
He says: “The tools available on Bebo enable more advertising needs to be met and reach out to a younger demographic audience. We have changed the way youth communicate from traditional e-mails and text messaging to real-time banter online. ”
He points to its most recent series, The Gap Year, which incorporated product placement. Sony used the show to promote the PSP by showing viewers how to use it to take pictures. He adds: “Not only did this get 500,000 views, but we saw 70% of those people taking part in PSP-related polls and talking about it on the show’s profile.”
“We would like to extend on this and work with brands in more and more innovative, yet unobtrusive ways.”
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