A North-East SMS and mobile marketing firm landed a contract to run the text messaging service for Hillary Clinton’s Democrat nomination campaign and the company may have played a major role in the outcome of the US election. Mrs. Clinton made reference to the success of the service in her first speech on the campaign trial, and this led Barack Obama to employ text messaging during his successful presidential election campaign.

Colin Stewart is the UK account director for Interlinked Media and has said the contract came about when the company had opened an office in Dallas and met members of the Clinton campaign team. Colin has said “Having seen what we had achieved in the UK, we had some backing because mobile marketing wasn’t widespread in the States at that time, and with our previous track record we were able to negotiate the contract, we got a lot of positive feedback and it had an effect on the Obama campaign because they had seen it was so successful and started their own text marketing”

Mobile phone marketing is a major method and not just a form of communication, but it is perfect for marketing to the public as it is communicating to the public through a device that people have in their pocket 24/7 and is always switched on. 95% of text messages are read, and only 25% of e-mails are always red.

As campaigns were sent overnight, the team managed and analyzed responses during UK working hours and subsequently provided the Clinton camp with real time reports at the start of their working day. “Winning the pitch for the Hillary Clinton election campaign was a massive coup for our business.

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