White Stuff and M and M Direct are tackling the Chancellor’s 2.5% VAT cut with innovative marketing initiatives. Instead of using the 2.5% VAT cut to discount its product, White Stuff has pledged to donate to 2.5% reduction to Cancer Research or the local charity supported by its individual branches.

White Stuff will make the 2.5% donation on anything purchased in its shops or via its website or catalogue throughout the month of December.

Meanwhile M and M Direct, a huge retailer in fashion specializing in sports and outdoor wear, have slashed the 2.5% off its prices today – days before the cut officially begins. M and M Direct said that to keep its policy of “integrity and fairness” to customers it would also round down any awkward prices, instead of rounding them up.

Chief executive of M and M Direct Steve Robinson said: “We’re successful because we know that every penny does really count to our customers and as a business we are nimble and responsive enough to be able to pass on good news like the Chancellor’s almost immediately. In this case we are delighted to deliver even lower prices to our valued customers a little early.”

Popularity: 1% [?]

Bookmark Buttons

Hide Sites