After the stage of doing your market research, the next step is to market your company and what it does, you need to consider how you are going to target potential customers and how much money are you willing to spend doing this. 

Depending on your business here are the top five ways to market yourself.

1.)  Word of mouth. Happy customers are happy to recommend you, and it’s free.

2.)  Mail shots. Quite expensive on paper and postage, and consider three per cent successful sales a bonus. However, it does work, so long as you’ve carefully thought who to send the information to.

3.)  Your own website. This is now very cheap and easy to do and gives you a presence on the internet, and it’s one more weapon in your marketing armoury.

4.)  Press releases: A well-written press release can get free coverage in newspapers, TV and radio and can tell millions of potential customers about your product or service. Free give-aways are always very popular, especially at business events or shows, samples of your products of competitions and prizes are a great way to get mentioned and noticed.

5.)  Be a media expert in your field. Local radio stations and papers are hungry to fill their airtime and pages. If you have an expertise, offer yourself as a pundit to the local media.

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