Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Cadburys Latest TV Advert

Submitted by admin on January 27, 2009 – 12:33 pmNo Comment

Cadburys Latest TV Advert

Cadburys has become notorious for their TV ads recently attracting some great publicity from their drum playing Gorilla and airport trucks commercials, the next in line is a TV ad will be launched tonight during the final of Celebrity Big Brother on Channel 4. It features two siblings waiting to get their pictures taken. When the photographer is called away due to a ringing phone the siblings break into choreographed dance with their eyebrows.

This minute long commercial has a background soundtrack of the 1980s classic ‘Don’t stop the rock’ by Freestyle.

A partner at Fallon, the company that created the advertisement said that this campaign will spark the imagination and attract conversation offline as well as online.  The idea behind any creative ideas in todays world is to encourage imitation and connection from the public.

The marketing director of Cadbury, Phil Rumbol added a statement saying that the 3rd instalment of their new ad campaigns will definitely live up to the ‘Gorillas and Airport Trucks’ standards in raising some smiles and hopefully some eyebrows!

He also stated that the theme behind this creative remains exactly the same, it suggests that you should just lose yourself, embrace each moment and be happy.  This time round there is just a little hint of mischievousness thrown in. 

Cadburys will be using this ad throughout February in the attempt to sell branded coffee mugs for just £7.99 to the public, people can also visit www.photobox.com and upload a picture of themselves or a friend and include some comedy eyebrows with relation to their new ad campaign.

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