The car dealership Seat UK is looking for a new digital agency to handle its ‘nuts and bolts’ web activities, after a decision to move away from incumbent Indeprod.

Seat UK is a Volkswagen-owned Spanish car marquee and is tendering for a new agency to help create, deliver and maintain its electronic communications, after they recently realized the way to move forward is through communication via the internet.

The company’s online activities in the UK focus on its website www.seat.co.uk, which highlights the Ibiza 5dr and SC, Leon, Altea family, Alhambra and forthcoming Exeo saloon and ST estate cars, using the site to promote as many of their new products as possible especially cars and extra’s on the cars.

It has been decided that this process is going to be handled by RD Squared. A spokesman said the review did not include its digital creative activities, currently handled by Geronimo.

Seat recently launched a campaign to build awareness of its latest set of special offers, to help raise awareness of what they have to offer instead of just sales adverts of new cars to be released.

The campaign will encourage consumers to ‘say no to the ordinary and say yes to a great price’ and the campaign will be promoted through the press, radio, digital and direct mail. The campaign, also featuring dealership marketing material, uses the strap-line ‘Join the revolution’.

Seat are known for completing anything they do with full commitment and with the future in mind. In fact, by committing to their three core values – design, vitality and sportiness – they not only set their brand apart from other car manufacturers, but also render their company fit to face the future. 

“As a young brand that is going on 60 years, we maintain to date the vitality that allowed us to take an unconventional approach to car manufacturing in the past – and combine it with increasingly ambitious design confidence and an athletic spirit. The result is a brand of today – ready for tomorrow.”

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