‘The7Stars’ Scoops £10m Of Media Work
The media agency ‘The7Stars’ has scooped the £10.2m media planning and buying business for bookmaker William Hill. The7Stars beat numerous other competition agencies including ‘Initiative’ and other unnamed agencies to win the business deal.
William Hill has retained ‘Edward Groom Saunders’ for communications planning, and ‘ilevel’ to work on the company’s online activity.
The business agreement win will provide a much-needed boost for The7Stars media company, which was formed by ex-Carat executives, after the collapse of its retail client Zavvi, a high street music store which closed sales shortly after christmas.
The agency also won the media planning and buying business for four of the National Trust’s southern regions last month, so this is another recent success for the company.
William Hill group marketing director Chris Edgington left before Christmas, and marketing duties are being handled by marketing controller Adam Harris, while Eyal Sanoff recently took responsibility for online.
William Hill Bingo signed up to sponsor ITV1 show The Real Deal last month which is hosted by David Dickinson, with idents created by the company’s ad agency Home, this is following sponsorship of ITV’s Spin Star last year.
The Advertising Standards Authority banned a William Hill TV campaign for online bingo last year for condoning irresponsible gambling behaviour.
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