Revamp for digital and print version of PRWeek US
PRWeek US are due to launch a weekly online edition, and change their weekly print edition to a monthly magazine.
The drastic changes are due to go ahead at the end of April, with the new online edition making its debut on May 1st.
The new print edition will be delivered on a Friday and will contain feature-driven content, retaining the most popular elements in PRWeek’s currently weekly print. The new online format will contain additional features such as videos, blogs, and constantly updated information.
The new monthly edition is expected to feature more editorial content, deeper analysis, as well as more interviews and features with the top professionals within the PR industry. The first edition is due out at some point in June.
The print edition will still feature popular specials, surveys and supplements.
Julia Hood, publishing director at PRWeek, said, “Our monthly content will look so much deeper into the trends and issues that are facing the industry.
“The new magazine will be in the standard-magazine size format, and has been completely redesigned, offering an exciting new look that reflects a special approach to our coverage.”
May 1st will also see PRWeek US relaunch their daily newsletter to be called PRWeek Breakfast Briefing, which will break highlighting news and commentary.
March has seen www.prweekus.com hit a record month, with the highest number of page views and visitors in its history.
Starting April 27th, all information on PRWeek US will be for the use of subscribers only.
Hood said, “We believe strongly that the new editorial package will offer readers the very best balance of our current coverage, with a whole new level of insight and depth that a weekly print format could not enable us.”
The new subscriber package will consist of the monthly print magazine, full access to www.prweekus.com daily PRWeek Breakfast Briefing, weekly digital edition, and annual PRWeek Contact Directory.
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