Woolies launch Easter microsite.
Shop Direct, the company that bought Woolies after it’s collapse, has launched an Easter microsite to keep future customers engaged and logged online during what would have been a busy period for the retailer.
The new owners of Woolworths, have created the website in a ploy to keep customers interacting with the brand online ahead of the arrival of the Woolworths.co.uk store, which is expected to launch in June.
The site, woolieswonderland.co.uk, gives browsers the chance to win a family entertainment system by participating in a virtual Easter egg hunt game.
As part of the marketing campaign Shop Direct have also launched a The Woolies Blog, along with a Facebook page, aTwitter feed and “Radio Woolies” on music sharing site, Last.fm.
Mark Newton-Jones, Chief Executive of Shop Direct said:
“This year, of course, the stores have gone from our high streets but we wanted to keep up with that tradition by providing our customers with virtual Easter eggs online.
“As we are bringing Woolworths online, it makes sense to use social media as a channel to keep in touch and the Woolworths Easter Wonderland is a great way to generate some fun for our customers.”
He added: “For most of us, there is a real sense of tradition in getting an Easter egg from Woolworths.”
Over the Easter period, UK citizens will consume at least 80 million chocolate eggs, which is more than one per person.
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