Dougray Scott film promotes a British Red Cross campaign for Refugee week
The British Red Cross has pulled in the support of actor Dougray Scott to launch a new campaign for Refugee Week.
As well as using the Brit actor, the charity is harnessing the power of social networking sites by calling out to for people to pledge their support to help refugees by collectively ‘changing their online status’ across their social networks, instant messenger and email accounts during Refugee Week, which is from 15th-21st June.
The charity said that refugees arriving in the UK are commonly labelled as a group, and not regarded as individuals.
In attempt to stress this issue, and get others to empathise with the feeling of loss of identity, the British Red Cross are asking citizens to sacrifice their online identities and change their status to ‘label’.
The campaign idea was formulated by LBi and opens with a teaser film presented by Desperate Housewives star Dougray Scott. The viral film, which will be released on 26th May, depicts the stories of refugees who have been helped by the British Red Cross.
The viral will be available for viewing at www.lookbeyondthelabel.org and will run in conjunction with an email marketing campaign calling for everyone to alter their online status.
The campaign can be located on Facebook, Twitter, MSN, Yahoo and Bebo, enabling users of these sites to get involved.
The British Red Cross will also be making history as the first charity to create an online movement to accrue support and fight prejudice via online profiles.
The campaign will be supported with a survey of public attitudes towards refugees, seeking to diminish negative beliefs around those who seek sanctuary in the UK. This will be targeted at newspapers, and Refugee Week events at Red Cross centres across the country.
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