Google launches first ever TV advert
Search engine giant Google are set to launch their first ever TV campaign, in a bid to boost the launch of its new web browser, Chrome.
Produced and developed by the Google Japan team, the ad was posted on YouTube back in January 2009 and has since clocked up to more than 2.2million views.
The new TV campaign will initially target the American market, screening on cable channels and networks that are members of the Google TV Ads system.
Described by Google as a “small experiment,” experts have added that the campaign is a low risk venture for the company, with creative already on hand and easy access to Google TV ads.
A statement released on the official Google blog, said,
“After releasing this video on the web, we got lots of positive feedback and thoughtful comments,” said the company. “We designed a Google TV Ads campaign which we hope will raise awareness of our browser … we’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.”
Google has previously featured in spots for other brands such as T-Mobile, but this will be the first time the company has appeared in a stand alone advert.
A marketing campaign for the Chrome web browser was launched last month by Google, where 11 videos were commissioned from small creative firms for around $10,000 each.
Initially the videos were posted and promoted on Google-owned YouTube, where they were seen by thousands, but have since been used on websites through ad buys.
The on-going campaign also featured an expanding advertisement which appeared on the front page of the New York Times’ website.
Google Chrome is a new browser that combines a minimal design with sophisticated technology to make the web faster, safer and easier.
According the NetApplications, Chrome has captured just 1.42 per cent of the browser market. That share places itself as ahead of Netscape, but behind Apple’s Safari (8.21 per cent), Mozilla’s Firefox (22.48 per cent) and Microsoft Explorer (66.1 per cent).
Popularity: 3% [?]
