Google prepares for increase in pay per click services
Google has modified their Adwords tradesmark policy in preparation for growing interest in pay per click services online.
The new policy will allow users to bid on trademarked keywords in more countries.
It is reported that 190 countries have been brought in line with the trademark policy that already exists in the UK, Canada, the US and Ireland.
Barry Schwartz, news editor of Search Engine Land, received the news tip off by BrandVerity, and subsequently contacted Google for a comment.
Google revealed that as of June 4th this year, the search engine will not look into complaints about the use of trademarked terms by online marketers.
“This means that in the affected regions, a company advertising on Google will be able to select trademarked terms as keywords, and a user searching with a trademarked keyword may see a greater number of relevant ads in the sponsored links section, giving them greater choice,” it stated.
A full list of the countries affected by the up and coming changes can be found here.
A recent study by Guava and Econsultancy revealed that 45 per cent of companies plan to spend more on play per click marketing this year.
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