Marketing Experts don’t get ‘Twitter’ or ‘Facebook’
Marketing experts have admitted they don’t understand how Twitter and Facebook work, despite two thirds agreeing that it is here to stay.
The Social Media and Marketing survey conducted by McCann Erickson found that 86 per cent of marketing experts thought that social media is more than just a one hit wonder.
Despite this postive feedback, 65.6 per cent of marketers say they don’t know how to use social marketing sites to advertise and promote their business.
At present, Facebook, Twitter and LinkedIn are the most popular social networking sitesfor marketers, with 72.8 per cent, 42.4 per cent and 40.2 per cent having a presence on them respectively.
Many offices have revealed that IT departments have blocked access to sites like Twitter or Facebook-effectively stopping marketers monitoring how to fit their brand in with the ever expanding social trend.
Currently over half of UK businessess using social media sites use them to raise their profile or PR, followed by 48 per cent for networking and 30 per cent for advertising.
Joanna Randall, Head of PR at McCann Erickson, Bristol, said, “This study highlights that some of the UK’s major businesses are ignoring social media channels — but they do so at their peril.
“Word of mouth is now more powerful than ever — opinions can be shared with a global audience at the click of a button.
“We all have the ability to influence, both positively and negatively, and therefore as marketing professionals we should be considering how best to harness the power of social media.”
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