Social networking with a chocolaty Twist
Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent to hardcore Goo fans who talk about the chocolaty brand on social networking sites.
The box contains Twisted bars, with an empty Twisted wrapper and a hole at the bottom of the box, were one of the chocolate bars has escaped.
The recipient of the box is then challenged to become an agent for Cadbury’s Intelligence Agency and track down the missing chocolate bar.
Online ads have been designed to direct potential agents to the site.
Visitors to the dedicated website www.cremeeggtwisted.com are able to sign up as agents and are tasked to track down the missing chocolate bars.
To aid agents in their search, CMW have mashed together Google Maps and Twitter to provide clues and targets which have been ear-marked for a ‘gooing’.
Visitors also have the chance to win a £20,000 luxury trip to Morocco and for the top ten agents, a cash prize of up to £20,000.
Agents must sign up on the Creme Egg Twisted website before the 7th June.
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