Comments on: Phones4U to redirect its marketing http://www.marketingnews.co.uk/2009/06/phones4u-to-redirect-its-marketing/ Tue, 04 Aug 2009 03:01:31 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Malcolm Smith http://www.marketingnews.co.uk/2009/06/phones4u-to-redirect-its-marketing/comment-page-1/#comment-3582 Malcolm Smith Sun, 14 Jun 2009 20:18:18 +0000 http://www.marketingnews.co.uk/?p=894#comment-3582 I'm one of many hundreds of thousands of current and former Scout Leaders and I'm not a sad friendless loser. Neither is Bear Grylls our new Chief Scout. In my opinion this ad seeks to make Scouting seem un-cool, which is counter to the huge voluntary efforts that Scouting has put in over the last few years to modernize and refresh it's image. There is also a significant risk that it will increase the bullying that Scouts in the 16-24 Phones4U target age group suffer from their peers because of their association with Scouting. There is already quite a rumble about this advert in the very broad Scouting community. I’m one of many hundreds of thousands of current and former Scout Leaders and I’m not a sad friendless loser. Neither is Bear Grylls our new Chief Scout.

In my opinion this ad seeks to make Scouting seem un-cool, which is counter to the huge voluntary efforts that Scouting has put in over the last few years to modernize and refresh it’s image. There is also a significant risk that it will increase the bullying that Scouts in the 16-24 Phones4U target age group suffer from their peers because of their association with Scouting.

There is already quite a rumble about this advert in the very broad Scouting community.

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