Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Chelsea FC chooses SmartFocus for its supporter marketing
July 21, 2008 – 5:47 pm | No Comment

Chelsea has followed the recent move of Manchester United to use SmartFocus software to track and analyse their marketing campaigns to laser target them to their supporters and have a better result in the form …

.me top level domains on sale today!
July 18, 2008 – 4:18 pm | No Comment

Going on sale today at 4pm are the new top level domains known as the .me extension, originally designed because Montenegro became independent in June 2006 you can be sure to see a rush in …

Nike’s Air Stab brand to be taken off shelves
July 18, 2008 – 4:10 pm | No Comment

The addition to Nike’s footwear range known as Air Stab which were released 2 years ago as a limited edition has now been removed from stock and is no longer available through the official Nike …

Joules and Equi=Media unite
July 18, 2008 – 3:58 pm | No Comment

The popular clothing company Joules has taken a major step and has appointed Equi=Media to handle their online search strategies in the attempt to improve online sales and turn customer interest into leads. With …

Coca Cola to slash marketing budget
July 18, 2008 – 3:54 pm | No Comment

The company has stated that it plans to reassess their marketing budget as a result of an insistent review on their outgoings. It showed that they need to focus on the non consumer marketing …