Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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McCain throws its marketing investment into sport
May 12, 2009 – 12:44 pm | No Comment
McCain throws its marketing investment into sport

McCain Foods is to focus its £10 million marketing investment into athletics by creating a TV programme ‘The McCain Track and Field show.’
The 12-part series to be aired on Channel 4 from 26th July, will …

Traditional Journalism is old news, says Google
May 11, 2009 – 4:12 pm | No Comment
Traditional Journalism is old news, says Google

Google predicted a bleak future for some of the world’s biggest newspapers and publications at the US Senate conference earlier this month.
The search engine giant demonstrated the power the Internet has when it comes to …

Google launches first ever TV advert
May 11, 2009 – 3:28 pm | No Comment
Google launches first ever TV advert

Search engine giant Google are set to launch their first ever TV campaign, in a bid to boost the launch of its new web browser, Chrome.
Produced and developed by the Google Japan team, the ad …

McDonalds plans to offer PHD’s to employees
May 11, 2009 – 2:41 pm | No Comment
McDonalds plans to offer PHD’s to employees

McDonalds is looking to launch their own PHD management qualification in an  attempt to shed the ‘McJobs’ stigma associated with working for the fast food chain.
Speaking to the Financial Times, McDonald’s chief people officer David …

The London Evening Standard re connects with the Capital
May 11, 2009 – 1:55 pm | No Comment
The London Evening Standard re connects with the Capital

The launch of The London Evening Standard re-vamp will be marked today by giving away 650,000 copies of the newspaper.
The re design, under newspaper editor Geordie Greig, who joined from Tatler in March 2009, is …