Jerry Yang, Yahoo! SEO has stated that a partnership with Microsoft may be coming up as Google knocked them back in an advertising deal. The reason the Yahoo! Google partnership didn’t happen is because it received notice from the US Department of Justice stating they would be filing an antitrust lawsuit if they went any further.
This is because they account for number 1 and 2 in their market so merging together would result in them holding over 90% of the market share making it almost impossible for any competition to rise and prevent any from starting up.
Based on that, Jerry Yang stated that he would be happy selling the company to Microsoft if they were interested. He refused the bid from Microsoft about a year ago as they wanted to buy the company last May so this may have an effect on the current deal.
Microsoft offered $31 per share last year which has been dramatically reduced to $13.92 per share. Yahoo! stated that they still believe in the benefits of the agreement and is disappointed in Google for refusing it opposed to trying to defend it in court.
They did try to negotiate with the US Department of Justice by reducing the minimum length from 10 years to 2 years and by having it possible for Google advertisers to opt out from appearing in Yahoo! if they wished. They also suggested a cap of 25% of revenue that could be accumulated from Google.
David Drummond, Google’s senior vice president stated that they were disappointed that this deal will not go any further but they feel it’s better to opt out than have what could be a lengthy legal battle which could take the focus off of their own plans.
Posted by admin on November 6th, 2008 :: Filed under
Advertising,
Marketing,
Power BrandsTags ::
google,
Yahoo!
Dairy Crest is launching a £2 million Clover Lighter campaign. A reduced-fat alternative to it’s Clover spread range. The existing Clover spread products contain up to 70% more fat that the new Clover Lighter brand. Advertising will comprise of TV and radio campaigns, backed online, on-pack, sampling and targeted direct activities.
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Posted by admin on September 23rd, 2008 :: Filed under
Advertising,
MarketingTags ::
clover,
dairy crest
Why Design?
For all businesses who want to be taken seriously, good branding should be a priority not an afterthought. Allocating a budget to design at the start will provide a solid foundation for the launch and future marketing of your business – giving you confidence and credibility from day one.
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Posted by admin on September 10th, 2008 :: Filed under
DesignTags ::
Design
Why a Design Consultancy?
A design project requires a lot more than a graphic designer. Your job needs a team working on it. This team will include someone with the experience to establish a clear brief.
To do this they will spend time with you understanding:
a) the culture of the business
b) your taste and preferred style
c) where the service/product needs to be positioned in the marketplace (is it budget or premium?)
d) who your competitors are and what they are up to
e) your unique selling points
f) your budget
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Posted by admin on September 2nd, 2008 :: Filed under
Creative,
Design,
Marketing
Why Design?
For all businesses who want to be taken seriously, good branding should be a priority not an afterthought. Allocating a budget to design at the start will provide a solid foundation for the launch and future marketing of your business – giving you confidence and credibility from day one.
Where should you buy it?
Don’t rush into buying a sign or signwriting a van until you have your branding established and are proud of it! Marketing will be far more enjoyable and less stressful if you allow a good design consultancy to guide you through and help avoid pouring money away producing material that simply does not do you justice. Your initial investment will pay dividends and avoid the pitfalls (and expense) of having artwork produced over and again by different people who have little interest in maintaining brand consistency.
A professional consultancy will ensure you find the correct positioning in the market place – are you selling a premium or budget product? It needs to show. They can identify your unique selling points and say what your customers want to hear – loud and clear! They can make you stand out from the crowd.
Compiling your design brief
A good design consultancy will help you to define your brief and it is important to make sure everyone is clear from the outset what is required. Misunderstandings can be costly and frustrating.
Design Audit
For established businesses who need to re-brand and kick start the business ask for a consultation to examine where you are now with your branding and marketing tools – and advise where you need to be to compete.
One of the wisest investments you will make
New businesses have a lot of expense and other things may seem more important. However, don’t put branding to the back of the queue. Cutting corners will make sales and marketing harder and more costly in the long run. A lot of time and care needs to go into perfecting your image but it is key to building a strong brand with a future.
Jackie Williams,
Creative Director, Primary Graphics.
www.primarygraphics.co.uk
Posted by admin on September 2nd, 2008 :: Filed under
Design
Asda is set to challenge Sainsbury’s position as the number one games retailer in the UK. Published as a quarterly magazine, Asda expects to hit a circulation of over 2 million. The free gaming magazine will begin life as a supplement in the August edition of Asda Magazine. It will be named the Asda Games Magazine, and the launch will target Asda’s core market – mums. It is aimed at the family market, offering advice, information, and games reviews.
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Posted by admin on August 7th, 2008 :: Filed under
Advertising,
Power BrandsTags ::
ASDA
AOL has appointed six senior members to strengthen it’s digital ad business, Platform A.
The new team is set to build on brand advertising and affiliate marketing; a strategy that will combine all of AOL’s ad businesses. The affected areas include heads of: direct client sales; agency sales; client services and delivery; publisher services; trade marketing; and product and property sales.
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Posted by admin on August 7th, 2008 :: Filed under
Advertising,
Marketing,
Power BrandsTags ::
AOL,
brand advertising,
platform A
Vauxhall’s corporate identity has come under some criticism over the past few years. So it’s new griffin badge is designed with innovation and urbanity in mind.
Revealed against the Insignia, Vauxhall hope to make a big impact at London’s Motor Show. The overhaul of Vauxhall’s branding image is not thought to be a risk; it is a message that should galvanise customers by broadening appeal.
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Posted by admin on August 6th, 2008 :: Filed under
Design,
Power BrandsTags ::
General Motors,
Vauxhall
Currently, TV companies are restricted to leaving a 20 minute gap between ad breaks. TV companies will not be required to adhere to this time restraint from September. It is believed that this has inhibited the production and broadcasting of particular documentaries, religious programmes, and films. By liberalising the ad gap rules, Ofcom believe more niche programming will have a chance to be broadcast.
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Posted by admin on August 5th, 2008 :: Filed under
Advertising,
TelevisionTags ::
Advertising,
ofcom,
television advertising,
tv ads
This year advertising agency Haygarth has enjoyed the success of securing the trade and consumer PR for Charmin toilet tissue, and Bounty Kitchen towels. Now they can add the appointment of the Learning Skills Council (LSC) to their achievements.
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Posted by admin on August 1st, 2008 :: Filed under
AdvertisingTags ::
Bounty,
Charmin,
Haygarth,
LSC