Jerry Yang, Yahoo! SEO has stated that a partnership with Microsoft may be coming up as Google knocked them back in an advertising deal. The reason the Yahoo! Google partnership didn’t happen is because it received notice from the US Department of Justice stating they would be filing an antitrust lawsuit if they went any further.
This is because they account for number 1 and 2 in their market so merging together would result in them holding over 90% of the market share making it almost impossible for any competition to rise and prevent any from starting up.
Based on that, Jerry Yang stated that he would be happy selling the company to Microsoft if they were interested. He refused the bid from Microsoft about a year ago as they wanted to buy the company last May so this may have an effect on the current deal.
Microsoft offered $31 per share last year which has been dramatically reduced to $13.92 per share. Yahoo! stated that they still believe in the benefits of the agreement and is disappointed in Google for refusing it opposed to trying to defend it in court.
They did try to negotiate with the US Department of Justice by reducing the minimum length from 10 years to 2 years and by having it possible for Google advertisers to opt out from appearing in Yahoo! if they wished. They also suggested a cap of 25% of revenue that could be accumulated from Google.
David Drummond, Google’s senior vice president stated that they were disappointed that this deal will not go any further but they feel it’s better to opt out than have what could be a lengthy legal battle which could take the focus off of their own plans.
Posted by admin on November 6th, 2008 :: Filed under
Advertising,
Marketing,
Power BrandsTags ::
google,
Yahoo!
Dairy Crest is launching a £2 million Clover Lighter campaign. A reduced-fat alternative to it’s Clover spread range. The existing Clover spread products contain up to 70% more fat that the new Clover Lighter brand. Advertising will comprise of TV and radio campaigns, backed online, on-pack, sampling and targeted direct activities.
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Posted by admin on September 23rd, 2008 :: Filed under
Advertising,
MarketingTags ::
clover,
dairy crest
Asda is set to challenge Sainsbury’s position as the number one games retailer in the UK. Published as a quarterly magazine, Asda expects to hit a circulation of over 2 million. The free gaming magazine will begin life as a supplement in the August edition of Asda Magazine. It will be named the Asda Games Magazine, and the launch will target Asda’s core market – mums. It is aimed at the family market, offering advice, information, and games reviews.
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Posted by admin on August 7th, 2008 :: Filed under
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Power BrandsTags ::
ASDA
AOL has appointed six senior members to strengthen it’s digital ad business, Platform A.
The new team is set to build on brand advertising and affiliate marketing; a strategy that will combine all of AOL’s ad businesses. The affected areas include heads of: direct client sales; agency sales; client services and delivery; publisher services; trade marketing; and product and property sales.
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Posted by admin on August 7th, 2008 :: Filed under
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Marketing,
Power BrandsTags ::
AOL,
brand advertising,
platform A
Currently, TV companies are restricted to leaving a 20 minute gap between ad breaks. TV companies will not be required to adhere to this time restraint from September. It is believed that this has inhibited the production and broadcasting of particular documentaries, religious programmes, and films. By liberalising the ad gap rules, Ofcom believe more niche programming will have a chance to be broadcast.
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Posted by admin on August 5th, 2008 :: Filed under
Advertising,
TelevisionTags ::
Advertising,
ofcom,
television advertising,
tv ads
This year advertising agency Haygarth has enjoyed the success of securing the trade and consumer PR for Charmin toilet tissue, and Bounty Kitchen towels. Now they can add the appointment of the Learning Skills Council (LSC) to their achievements.
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Posted by admin on August 1st, 2008 :: Filed under
AdvertisingTags ::
Bounty,
Charmin,
Haygarth,
LSC
Citroen’s new Airdream programme is an environmental strategy. Launched this week at the British International Motor Show, it has a bold pro-active approach to boast. It’s green criteria is to lower CO2 emissions, implement a diesel particulate regenerating filter system, with a range of vehicles that are 95% recoverable through recycling and energy recovery - A bold pro-active approach.
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Posted by admin on August 1st, 2008 :: Filed under
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Power BrandsTags ::
British Motor Show,
Citroen
Chelsea has followed the recent move of Manchester United to use SmartFocus software to track and analyse their marketing campaigns to laser target them to their supporters and have a better result in the form of their ROI. This will allow them to merge all of the data gathered into finding out what the fans want.
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Posted by admin on July 21st, 2008 :: Filed under
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Latest News,
MarketingTags ::
Chelsea,
CRM,
SmartFocus