Why Design?
For all businesses who want to be taken seriously, good branding should be a priority not an afterthought. Allocating a budget to design at the start will provide a solid foundation for the launch and future marketing of your business – giving you confidence and credibility from day one.
Why a Design Consultancy?
A design project requires a lot more than a graphic designer. Your job needs a team working on it. This team will include someone with the experience to establish a clear brief.
To do this they will spend time with you understanding:
a) the culture of the business
b) your taste and preferred style
c) where the service/product needs to be positioned in the marketplace (is it budget or premium?)
d) who your competitors are and what they are up to
e) your unique selling points
f) your budget
Why Design?
For all businesses who want to be taken seriously, good branding should be a priority not an afterthought. Allocating a budget to design at the start will provide a solid foundation for the launch and future marketing of your business – giving you confidence and credibility from day one.
Where should you buy it?
Don’t rush into buying a sign or signwriting a van until you have your branding established and are proud of it! Marketing will be far more enjoyable and less stressful if you allow a good design consultancy to guide you through and help avoid pouring money away producing material that simply does not do you justice. Your initial investment will pay dividends and avoid the pitfalls (and expense) of having artwork produced over and again by different people who have little interest in maintaining brand consistency.
A professional consultancy will ensure you find the correct positioning in the market place – are you selling a premium or budget product? It needs to show. They can identify your unique selling points and say what your customers want to hear – loud and clear! They can make you stand out from the crowd.
Compiling your design brief
A good design consultancy will help you to define your brief and it is important to make sure everyone is clear from the outset what is required. Misunderstandings can be costly and frustrating.
Design Audit
For established businesses who need to re-brand and kick start the business ask for a consultation to examine where you are now with your branding and marketing tools – and advise where you need to be to compete.
One of the wisest investments you will make
New businesses have a lot of expense and other things may seem more important. However, don’t put branding to the back of the queue. Cutting corners will make sales and marketing harder and more costly in the long run. A lot of time and care needs to go into perfecting your image but it is key to building a strong brand with a future.
Jackie Williams,
Creative Director, Primary Graphics.
www.primarygraphics.co.uk
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