The drastic changes are due to go ahead at the end of April, with the new online edition making its debut on May 1st.

The new print edition will be delivered on a Friday and will contain feature-driven content, retaining the most popular elements in PRWeek’s currently weekly print. The new online format will contain additional features such as videos, blogs, and constantly updated information.

The new monthly edition is expected to feature more editorial content, deeper analysis, as well as more interviews and features with the top professionals within the PR industry. The first edition is due out at some point in June.

The print edition will still feature popular specials, surveys and supplements.

Julia Hood, publishing director at PRWeek, said, “Our monthly content will look so much deeper into the trends and issues that are facing the industry.

“The new magazine will be in the standard-magazine size format, and has been completely redesigned, offering an exciting new look that reflects a special approach to our coverage.”

May 1st will also see PRWeek US relaunch their daily newsletter to be called PRWeek Breakfast Briefing, which will break highlighting news and commentary.

March has seen www.prweekus.com hit a record month, with the highest number of page views and visitors in its history.

Starting April 27th, all information on PRWeek US will be for the use of subscribers only.

Hood said, “We believe strongly that the new editorial package will offer readers the very best balance of our current coverage, with a whole new level of insight and depth that a weekly print format could not enable us.”

The new subscriber package will consist of the monthly print magazine, full access to www.prweekus.com daily PRWeek Breakfast Briefing, weekly digital edition, and annual PRWeek Contact Directory.

The new video channel will host Endemol’s digital series, ‘The Gap Year,’ which was produced and featured on social networking site, Bebo.

‘The Gap Year’ is a multiplatform digital series which follows six students around the world on their glob-trotting travel adventures. The series see the six travellers face challenges, experience new cultures and meet local celebrities.

The first series will be broadcast on The Independent’s online student section, despite already being documented on Bebo’s social networking site via video diaries, blogs and photographs.

Complimentary sponsors of the online video site will be organised by The Web TV Enterprise. Through the sponsor, advertisers will receive in-paper promotional branding, on-site exposure, and pre-roll ads around the content.

Bill Swanson, Managing Director of Independent.co.uk, said, “It is key that Independent.co.uk continues to seek content that is relevant to its audiences.

“The brand fit is fantastic, while the content will provide a regular destination for our users.”

The series is due to run from June to August 2009, in the build up to the university clearing process in 2009; the busiest time for the Independent.co.uk student section.

Promotion of the series will be ran through the newspaper, website, allowing the content to be used as a travel guide.

Endemol specifically created and developed the series ‘The Gap Year’ for Bebo to offer a fully interactive online video entertainment experience. The contestants for the series were carefully selected from the Bebo community, from all around the world, including, UK, Ireland, America, Canada, Australia and New Zealand. On a weekly basis, viewers are able to vote on decisions about the group’s journey.

Peter Cowley, Managing Director of Digital Media at Endemol, said, “We are delighted that The Independent will be carrying the first series of ‘The Gap Year.’

“We are very proud of the success the show garnered on Bebo and the extensive catalogue of travel content it created that deserves a wider audience.”

James Estrin, MD of The Web TV Enterprise, said, “The Web TV Enterprise has brought ‘The Gap Year’ to a whole new audience due to its partnership with The Independent.

“The Endemol series will complement existing online content on The Independent, which includes guidance and advice for students looking to find accommodation, research courses and plan a gap year.

“In my opinion, ‘The Gap Year’ is one of the best examples of how compelling short-form content works best on the web.

Statistics reveal that the publication, owned by Dennis Publishing, have seen a 41.4 per cent year-on-year drop during the second half of 2008, to 45,951 copies. 

The publishing house announced that June will be the last issue of Maxim UK, and is due to be released on April 23rd 2009. 

Dennis Publishing, who own over 50 magazines, websites, e-zines and mobile phone sites, has started a consultation period for all 12 editorial and commercial staff who work on the brand, including those who produce its digital content. The publisher has claimed that they will build their online editorial team to develop more content for the Maxim.co.uk website. 

James Tye, CEO Dennis Publishing, said, “The Maxim brand remains the best-selling men’s lifestyle magazine in the world, but Dennis Publishing must move with the times and recognise that the future of the brand in the UK is online. 

“We are extremely proud of what Maxim UK had achieved: as a print magazine, it was at the forefront of the UK lifestyle market and as a website it will continue to inform and entertain thousands of readers every day.”

Current subscribers to the magazine will be given the option of subscribing to the US version of Maxim, or to another of Dennis’s other men’s lifestyle magazines. 

The award winning magazine was launched in 1995 and has fed 20 something males, real life information in an informative and entertaining manner. 

The website, launched in 1999, has established over 500,000 unique users per month and 260,000 subscribers to its weekly email.

The closure of Maxim UK’s print edition, follows the axing of Bauer Media’s, mens lifestyle magazine, Arena.

Mike Soutar, manager of a very similar men’s lifestyle magazine, Shortlist said that his free magazine “had been a contributer” to Arena going out of business. 

Developments to the Maxim.co.uk website will not change any of its current policy of giving away content for free, according to a spokeswoman.

At present, many publishers, such as IPC Media-owner Time inc, who own, NME, Nuts and Marie Claire, are considering options to develop subscriptions upon which customers will pay for the content produced online.

This is MTV’s attempt to connect to the younger generation of fans through bespoke advertisements, targeted branding and sponsorships and themed rooms. A MTV spokesman stated that they plan on releasing it worldwide at a later date allowing people to communicate around the globe giving them more freedom.

In addition to the MTV House they have opened up a support group aimed at the younger generation called MTVi.co.uk which is an advertisement free site in cooperation with companies such as Frank, Big White Wall, Terrence Higgins Trust and similar companies offering free support to children when it comes to drugs and violence.

It will be updated on a regular basis so people can keep up with what’s happening around the world so they will have someone they can turn to if they wish to talk about something going on it their life.

The members of these communities will have some exclusive rights such as being able to peruse through the entire weekly charts in the UK as they have partnered with The Official UK Charts Company. You will be able to stream directly from the internet and have the capabilities of publishing it on a mobile device at a later date.

This move was decided after MTV’s vice president of digital media, Phillip O’Ferrall said that it’s MTV’s goal to reach out to an audience that is passionate about music, entertainment and lifestyle and bring them all together.

With the increase of internet use you could expect to see something like this come along, MTV are to carry out more research to find out what their target audience actually want so expect to see more form MTV in the near future.

The whole process will be maintained by the LCN, the UK domain name registration company. The opportunity for trademarks to register their names began in May and so far there are has been more than 30,000 domains already registered and hundreds of auctions taking place to grab the remaining good names that are available.

When they are available to the general public the domains will be sold on a first come first server basis so if you have the intention to purchase one – you will have to act fast as domain brokering is becoming very popular due to its nature of being very profitable if done correctly.

The .me Registry’s executive director, Predrag Lesic stated that they are very excited to see the amount of interest in the new top level domain and can’t imagine the rush that will commence when they are available to the public.

Joules currently sells men’s, women’s and children’s clothing via the internet and in the high street stores but a recent relationship with Equi=Media has been formed to handle the online strategy to increase online revenue significantly. They will be setting up paid search marketing to drive targeted customers to the Joules website that plan on purchasing clothing online.

This process will be monitored on a regular basis with the help of automated reports as well as human reviewing to ensure they are getting the best results, constant tweaking will need to be used so that Joules pays the lowest amount possible, yet makes the most profit.

Andrew Burgess, the managing director of Equi=Media stated that with the use of their bespoke analysing software and experts in the paid search field they can provide their clients with a dramatic increase of the success of paid search. It is transparent at all times so that they can see the progress on an ongoing basis.

The current ecommerce manage at Joules, Chris Bevan claimed that they are always looking to improve lead generation and with the use of the internet, it can be done easier, quicker and more profitable for everyone as they can reach more people via the internet opposed to starting a brand new high street store which has too many factors that cannot be reviewed unless thorough research is completed.