Alcohol retailers and producers are fighting a battle over the misuse of alcohol, as the Government puts pressure on the industry to curb irresponsible marketing.  
MP’s from the Health Select Committee quizzed representatives from both the …

Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent …

McCain Foods is to focus its £10 million marketing investment into athletics by creating a TV programme ‘The McCain Track and Field show.’
The 12-part series to be aired on Channel 4 from 26th July, will …

Google predicted a bleak future for some of the world’s biggest newspapers and publications at the US Senate conference earlier this month.
The search engine giant demonstrated the power the Internet has when it comes to …

A new marketing project has been set up to raise awareness about the health risks of excessive drinking and help people move into healthier long-term behaviours. 
ICE, the leading social marketing and communications agency have recruited …