Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Facebook reaches 200 million users
April 9, 2009 – 11:39 am | No Comment
Facebook reaches 200 million users

Facebook has attracted over 200 million users worldwide, growing by 50 million in 2009 alone, and doubling the number of unique monthly visitors achieved by its main rival, MySpace.
The figures were confirmed yesterday, by Mark …

Greggs launch ad focusing on quality and value for money
April 7, 2009 – 12:10 pm | No Comment
Greggs launch ad focusing on quality and value for money

Bakery chain, Greggs, is to launch a TV campaign, focusing on quality and value for money.
The advertisement will feature star comedian, Paddy McGuinness, alongside a small terrier called, Scamp. Accompanying the advert is the Terry …

Beer industry closes in on government beer tax plans
April 6, 2009 – 11:18 am | No Comment
Beer industry closes in on government beer tax plans

Pubs and brewery’s across the UK have launched a number of campaigns this month, to stop the government from increasing duty on beer.
The British Beer and Pub Association (BBPA) claim that every week around 39 pubs are closing …

Britain’s Largest Coffee And Sandwich Chains To Introduce Healthier Menus
March 10, 2009 – 2:39 pm | No Comment

Britain’s Largest Coffee And Sandwich Chains To Introduce Healthier Menus

A new healthy eating campaign will see chains such as Starbucks, Pret A Manger, Greggs, Costa, Eat lower the salt and fat content in their products.
The …

Cadbury Confirms Marketing Helped Boost Sales
February 26, 2009 – 5:26 pm | No Comment

Cadbury is the owner of the Dairy Milk brand, has spoken out about its marketing schemes and says an increase in marketing spend helped boost sales by 6% last year. The confectionary company says marketing investment …