Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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02 Launches New Marketing Campaign
February 24, 2009 – 4:12 pm | No Comment

O2 is launching a £5.5 million marketing campaign to promote its Top Up Surprises proposition, which they believe is a new way to get their customers to Top Up their phone credit regularly with the …

Seat Ditches Web Agency For New Online Partner
February 20, 2009 – 12:00 pm | One Comment

The car dealership Seat UK is looking for a new digital agency to handle its ‘nuts and bolts’ web activities, after a decision to move away from incumbent Indeprod.
Seat UK is a Volkswagen-owned Spanish car …

Hamleys Teams Up With Childrens TV
February 6, 2009 – 6:07 pm | No Comment

Hamleys London store hopes to capitalise on the growing number of TV-inspired toys by teaming up with several children’s TV networks for in-store activity from 26 February 2009. 

The toy store has signed deals with Nickelodeon, …

The Co operative ‘Blowin’ in Weatherfield’ with Bob Dylan
February 5, 2009 – 4:52 pm | 2 Comments

The Co operative ‘Blowin’ in Weatherfield’ with Bob Dylan
The Co-operative is to make TV history in two weeks by launching a two-and-a-half minute ad to be broadcast during the entire national ITV1 break in Coronation …

Ikea’s Imaginative Opening Stunt
January 28, 2009 – 11:24 am | No Comment

Ikea’s Imaginative Opening Stunt
Opposed to using traditional methods such as cutting a ribbon and having a mass opening ceremony to launch the opening of a new branch in Southampton, the Swedish furniture store has decided …