Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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FSA wants further reductions of salt content in food
May 18, 2009 – 5:04 pm | No Comment
FSA wants further reductions of salt content in food

The Food Standards Agency has announced revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could put off consumers.

TX Maxx selling products online
May 18, 2009 – 3:21 pm | No Comment
TX Maxx selling products online

TK Maxx has launched a new and improved website to sell their products online in the UK.
However, the discount retailer is taking extra precautions and is only offering handbags for sale on the site so …

Alcohol industry left to defend drinks promotions
May 17, 2009 – 10:05 pm | No Comment
Alcohol industry left to defend drinks promotions

Alcohol retailers and producers are fighting a battle over the misuse of alcohol, as the Government puts pressure on the industry to curb irresponsible marketing.  
MP’s from the Health Select Committee quizzed representatives from both the …

Social networking with a chocolaty Twist
May 16, 2009 – 2:01 pm | No Comment
Social networking with a chocolaty Twist

Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent …

SEO proven to be best online marketing tactic for customer acquisition
May 16, 2009 – 12:13 pm | No Comment
SEO proven to be best online marketing tactic for customer acquisition

Search Engine Optimisation(SEO) has been announced as one of the best method for businesses to acquire new customers.
The statement made by David Hallerman, senior analyst at eMarketer, suggests that SEO is the “best customer acquisition tool in the …