Articles in Branding
Food retailers around the UK are fighting the battle against obesity according to a new dossier from the British Retail Consortium. (BRC)
The BRC says its “substantial catalogue of evidence” shows its members, which include Burger …
Barbie brand is set for a relaunch as Mattel seek to re-introduce the 50-year-old doll brand in the UK by changing its packaging and marketing to be labelled as a “fashion icon.”
The makeover covers point …
The British Red Cross has pulled in the support of actor Dougray Scott to launch a new campaign for Refugee Week.
The Food Standards Agency has announced revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could put off consumers.
Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent …


