Articles in Branding
BBC Worldwide has appointed Helen Kellie as it’s first director of marketing. Kellie was formerly director of marketing, communications and audiences at the TV and radio division, BBC Vision. She will now begin her …
Asda is set to challenge Sainsbury’s position as the number one games retailer in the UK. Published as a quarterly magazine, Asda expects to hit a circulation of over 2 million. The free gaming …
AOL has appointed six senior members to strengthen it’s digital ad business, Platform A.
The new team is set to build on brand advertising and affiliate marketing; a strategy that will combine all of AOL’s ad …
Vauxhall’s corporate identity has come under some criticism over the past few years. So it’s new griffin badge is designed with innovation and urbanity in mind.
Revealed against the Insignia, Vauxhall hope to make a …
Universal Music is leading the participation of Sky’s online music service. It is a project that aims to challenge Apple iTunes, by giving consumers the option of DRM-free tracks from top-rated artists. Previously, users …


