Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent …

Supermarket chain J Sainsbury fought back against the recession, unveiling full-year profits, up more than 11% at £543m.

McCain Foods is to focus its £10 million marketing investment into athletics by creating a TV programme ‘The McCain Track and Field show.’
The 12-part series to be aired on Channel 4 from 26th July, will …

McDonalds is looking to launch their own PHD management qualification in an  attempt to shed the ‘McJobs’ stigma associated with working for the fast food chain.
Speaking to the Financial Times, McDonald’s chief people officer David …

British women’s wear retailer, LK Bennett have chosen marketing firm smartFOCUS DIGITAL to provide a solution in providing personalised email contact across their international campaigns.
The online and luxury fashion retailer have used the digital marketers E-channel …