Articles in Business
Universal Music is leading the participation of Sky’s online music service. It is a project that aims to challenge Apple iTunes, by giving consumers the option of DRM-free tracks from top-rated artists. Previously, users …
Boots is undergoing an ambitious restructuring programme, merging it’s marketing and trading teams in an effort to become the world’s authority as a health and beauty retailer. The new collaborative approach for Boots UK will …
Citroen’s new Airdream programme is an environmental strategy. Launched this week at the British International Motor Show, it has a bold pro-active approach to boast. It’s green criteria is to lower CO2 emissions, implement …
Ford has reported a global net loss of $8.7bn. In the second quarter of 2008 it has also had to cut its marketing budget from $200m to $100m.
The lawsuit originally began due to Taco Bell proposing a campaign ad suggesting that 50 Cent should change his name to “79 Cent”, “89 Cent” or “99 Cent” for just a day to reflect their …


