Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Sky’s joint venture with Universal
August 6, 2008 – 7:14 pm | No Comment

Universal Music is leading the participation of Sky’s online music service. It is a project that aims to challenge Apple iTunes, by giving consumers the option of DRM-free tracks from top-rated artists. Previously, users …

New Dynamic for BOOTS UK
August 4, 2008 – 3:18 pm | No Comment

Boots is undergoing an ambitious restructuring programme, merging it’s marketing and trading teams in an effort to become the world’s authority as a health and beauty retailer. The new collaborative approach for Boots UK will …

Unveiled – Citroen’s Airdream at British International Motor Show
August 1, 2008 – 11:59 am | No Comment

Citroen’s new Airdream programme is an environmental strategy. Launched this week at the British International Motor Show, it has a bold pro-active approach to boast. It’s green criteria is to lower CO2 emissions, implement …

Ford’s Global Losses make way for a Leaner Plan
July 30, 2008 – 1:01 pm | No Comment

Ford has reported a global net loss of $8.7bn. In the second quarter of 2008 it has also had to cut its marketing budget from $200m to $100m.

50 Cent suing Taco Bell
July 24, 2008 – 10:40 pm | No Comment

The lawsuit originally began due to Taco Bell proposing a campaign ad suggesting that 50 Cent should change his name to “79 Cent”, “89 Cent” or “99 Cent” for just a day to reflect their …