Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Coca-Cola launches Dilli Di Se marketing campaign
June 9, 2009 – 12:52 am | No Comment
Coca-Cola launches Dilli Di Se marketing campaign

Coca-Cola has launched Dilli Dil Se marketing campaign with the help of interactive touch screen kiosks.
Developed and conceived by digital agency C3CUBE Multimedia for Coca-Cola India, the kiosk network is part of an integrated marketing programme …

Flying on Cloud Nine with Air New Zealand
May 22, 2009 – 11:42 pm | No Comment
Flying on Cloud Nine with Air New Zealand

Air New Zealand have launched a match-making campaign in a bid to get single Americans to visit New Zealand.
The edgy marketing campaign due to depart on 13th October 2009 will see the flight depart from …

Dougray Scott film promotes a British Red Cross campaign for Refugee week
May 22, 2009 – 2:17 pm | No Comment
Dougray Scott film promotes a British Red Cross campaign for Refugee week

The British Red Cross has pulled in the support of actor Dougray Scott to launch a new campaign for Refugee Week.

Marketing Experts don’t get ‘Twitter’ or ‘Facebook’
May 19, 2009 – 1:48 pm | No Comment
Marketing Experts don’t get ‘Twitter’ or ‘Facebook’

Marketing experts have admitted they don’t understand how Twitter and Facebook work, despite two thirds agreeing that it is here to stay.
The Social Media and Marketing survey conducted by McCann Erickson found that 86 per …

FSA wants further reductions of salt content in food
May 18, 2009 – 5:04 pm | No Comment
FSA wants further reductions of salt content in food

The Food Standards Agency has announced revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could put off consumers.