Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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Coca-Cola launches Dilli Di Se marketing campaign
June 9, 2009 – 12:52 am | No Comment
Coca-Cola launches Dilli Di Se marketing campaign

Coca-Cola has launched Dilli Dil Se marketing campaign with the help of interactive touch screen kiosks.
Developed and conceived by digital agency C3CUBE Multimedia for Coca-Cola India, the kiosk network is part of an integrated marketing programme …

Flying on Cloud Nine with Air New Zealand
May 22, 2009 – 11:42 pm | No Comment
Flying on Cloud Nine with Air New Zealand

Air New Zealand have launched a match-making campaign in a bid to get single Americans to visit New Zealand.
The edgy marketing campaign due to depart on 13th October 2009 will see the flight depart from …

Marketing Experts don’t get ‘Twitter’ or ‘Facebook’
May 19, 2009 – 1:48 pm | No Comment
Marketing Experts don’t get ‘Twitter’ or ‘Facebook’

Marketing experts have admitted they don’t understand how Twitter and Facebook work, despite two thirds agreeing that it is here to stay.
The Social Media and Marketing survey conducted by McCann Erickson found that 86 per …

Social networking with a chocolaty Twist
May 16, 2009 – 2:01 pm | No Comment
Social networking with a chocolaty Twist

Cadbury are targeting the social networking world in a bid to promote its new Creme Egg Twisted chocolate bar.
The ‘Goo on the Loose’ campaign, developed by agency, CMW, has seen direct mailing ’security strongboxes’ sent …

Global ad campaign launched to revamp London’s image
April 14, 2009 – 11:36 am | No Comment
Global ad campaign launched to revamp London’s image

Visit London plans to refresh the capitals image in preparation for the 2012 Olympics through a  global ad campaign.
Titled ‘See the World. Visit London,’ the campaign will be released during the handover on August 24th, …