Black Friday – the day after Thanksgiving, is the busiest shopping day of the year, a day that retailers relish even though they slash prices and in some cases give products away for free. Black …

Time management is important to be able to plan your campaign correctly, you need to work backwards from your campaign launch date and remember the more time you allow for handover and ‘bedding in’ of …

Talk Talk has appointed marketer Michele Lockwood as its head of direct marketing. Michele Lockwood joins the telecoms provider from Debenhams, where she was also head of direct marketing. Lockwood joined Debenhams in October 2006 and …

Comscore, a leader in measuring the digital world, has reported that SMS adverts for food, restaurants and fashion have grown while those for mobile products and services have declined. Comscore reports that the mobile marketing …

After the stage of doing your market research, the next step is to market your company and what it does, you need to consider how you are going to target potential customers and how much …