Mark Charkin, marketing Chief at Bebo stated at today’s Internet Advertising Bureau Engage conference that Social Media needs to do more to prove it can offer returns on investment. He stated that Bebo is exploring more ways to provide advertisers with information on the effectiveness of campaigns and how to amplify the content elsewhere.
He says: “The tools available on Bebo enable more advertising needs to be met and reach out to a younger demographic audience. We have changed the way youth communicate from traditional e-mails and text messaging to real-time banter online. ”
He points to its most recent series, The Gap Year, which incorporated product placement. Sony used the show to promote the PSP by showing viewers how to use it to take pictures. He adds: “Not only did this get 500,000 views, but we saw 70% of those people taking part in PSP-related polls and talking about it on the show’s profile.”
“We would like to extend on this and work with brands in more and more innovative, yet unobtrusive ways.”
Posted by workhouse on November 12th, 2008 :: Filed under
Web MarketingTags ::
Advertising,
Brands,
Marketing,
Media,
Social Media
Broad, generic internet searches have been replaced by brand name searches.
Experian’s research revealed that branded keywords now represent 88% of all internet searches. Research director of Hitwise (part of the Experian group), Robin Goad explained: “Before Google’s trademark changes, sites had to rely on effective search engine optimisation to pick up large volumes of traffic.”
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Posted by admin on September 22nd, 2008 :: Filed under
Web MarketingTags ::
experian,
google,
hitwise,
ppc
The Search Works has been appointed the contract to manage Mothercare and Early Learning Centre’s search engine marketing campaign. The digital marketing company will be responsible for creating marketing content that will boost both brands’ profile. The campaign aims to implement strategies that will improve their search rankings, heighten their visibility, and build on their reputation as niche leaders.
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Posted by admin on August 21st, 2008 :: Filed under
Marketing,
Power Brands,
Web MarketingTags ::
Mothercare,
Search Engine Marketing,
SEO,
The Search Works
The well known online encyclopaedia Wikipedia has now got competition as Google prepares to launch a brand new service called Knol. Knol will be written by people who are experts in their chosen field providing people with useful information that is up to date. The main difference between Wikipedia and Knol is the fact that people will be recognised and praised for their submission to Knol – each article will include a named byline so they can be recognised for their efforts opposed to remaining anonymous as in Wikipedia.
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Posted by admin on July 28th, 2008 :: Filed under
Web MarketingTags ::
knol,
wiki,
wikipedia
With the unsuccessful negotiation with Yahoo!, Microsoft has begun to seek a closer relationship with the famous social network facebook. This is going to try and promote their search engine business by using facebook which is growing on a daily basis.
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Posted by admin on July 28th, 2008 :: Filed under
Web MarketingTags ::
Facebook,
Microsoft,
social networking
The well known drink tango is being revamped by Britvic in the attempt to win back a leading place in the market that it once had.
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Posted by admin on July 24th, 2008 :: Filed under
Power Brands,
Web MarketingTags ::
Britvic,
coca cola,
Tango
MTV UK has announced their new service named MTV House, it will allow people from around the UK to sign up and talk to each other taking part in a number of competition and promotional events.
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Posted by admin on July 21st, 2008 :: Filed under
Digital,
Web MarketingTags ::
MTV,
social networking
Going on sale today at 4pm are the new top level domains known as the .me extension, originally designed because Montenegro became independent in June 2006 you can be sure to see a rush in domain sales over the next few days. The Montenegro government stated that due to the worldwide appeal the extension has they have decided to use the .me extension as a generic name so that everyone can benefit from it without suffering a loss when it comes to optimisation.
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Posted by admin on July 18th, 2008 :: Filed under
Digital,
Web MarketingTags ::
.me,
domain names,
Montenegro