Mark Charkin, marketing Chief at Bebo stated at today’s Internet Advertising Bureau Engage conference that Social Media needs to do more to prove it can offer returns on investment.   He stated that Bebo is exploring …

Broad, generic internet searches have been replaced by brand name searches.
Experian’s research revealed that branded keywords now represent 88% of all internet searches. Research director of Hitwise (part of the Experian group), Robin Goad …

The Search Works has been appointed the contract to manage Mothercare and Early Learning Centre’s search engine marketing campaign. The digital marketing company will be responsible for creating marketing content that will boost both …

The well known online encyclopaedia Wikipedia has now got competition as Google prepares to launch a brand new service called Knol. Knol will be written by people who are experts in their chosen field …

With the unsuccessful negotiation with Yahoo!, Microsoft has begun to seek a closer relationship with the famous social network facebook. This is going to try and promote their search engine business by using facebook …