The service, which is expected to launch in the next few months, will feature full-length, high-quality music, artist and user generated videos from Universal.

The two media giants will split  any advertising revenues generated by the service.

Universal is keen to use Google’s video technology to showcase its content and attract ad revenues.

Doug Morris, CEO of Universal Music Group, said Vevo would be well placed to service advertisers, artists and fans.

“We believe that at launch, Vevo will already have more traffic than any other music video site in the US and in the world,” he added. “And this traffic represents the most sought after demographic for advertisers, especially as advertising dollars continue their shift from old media to new.”

The Vevo deal comes despite Universal and its rivals’ content remaining absent from YouTube following a dispute between the music sharing site the Performing Rights Society (PRS).  YouTube blocked music videos from viewers in the UK after PRS demanded artists should be paid more by the site for the privilege of their videos.

The announcement comes as rumours begin to circulate that Sony is in talks with YouTube about posting full length films on the website.

Spokesperson for Sony Pictures Television, Paula Askansas said: ‘We are having conversations with YouTube,’ but refused to comment any further on the matter.

YouTube have already struck a deal with Disney, who have recently added ABC and ESPN clips on the ‘broadcast yourself’ website.

Cadburys has become notorious for their TV ads recently attracting some great publicity from their drum playing Gorilla and airport trucks commercials, the next in line is a TV ad will be launched tonight during the final of Celebrity Big Brother on Channel 4. It features two siblings waiting to get their pictures taken. When the photographer is called away due to a ringing phone the siblings break into choreographed dance with their eyebrows.

This minute long commercial has a background soundtrack of the 1980s classic ‘Don’t stop the rock’ by Freestyle.

A partner at Fallon, the company that created the advertisement said that this campaign will spark the imagination and attract conversation offline as well as online.  The idea behind any creative ideas in todays world is to encourage imitation and connection from the public.

The marketing director of Cadbury, Phil Rumbol added a statement saying that the 3rd instalment of their new ad campaigns will definitely live up to the ‘Gorillas and Airport Trucks’ standards in raising some smiles and hopefully some eyebrows!

He also stated that the theme behind this creative remains exactly the same, it suggests that you should just lose yourself, embrace each moment and be happy.  This time round there is just a little hint of mischievousness thrown in. 

Cadburys will be using this ad throughout February in the attempt to sell branded coffee mugs for just £7.99 to the public, people can also visit www.photobox.com and upload a picture of themselves or a friend and include some comedy eyebrows with relation to their new ad campaign.