Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …
Broad, generic internet searches have been replaced by brand name searches.
Experian’s research revealed that branded keywords now represent 88% of all internet searches. Research director of Hitwise (part of the Experian group), Robin Goad …
BBC Worldwide has successfully secured a majority acquisition of Jeremy Clarkson’s Bedder 6 company. This controlling share gives BBC Worldwide a stake in the commercial development of the Top Gear brand. Bedder 6 was …
Alliance Data Systems Corporation’s Epsilon business has secured a turnkey direct marketing solution contract with Missouri-based Commerce Bank, N.A. Commerce Bank. The Data Systems Corporation is a leader in providing marketing solutions in new customer …
Global retail sales at airports are thriving. They are expected to rise by 11% by the end of 2008, increasing from £13.5bn in 2007 to £15bn this year. Operators are promoting their retail …
Why Design?
For all businesses who want to be taken seriously, good branding should be a priority not an afterthought. Allocating a budget to design at the start will provide a solid foundation for the launch …
The Food Standards Agency has announced revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could put off consumers.
Bookhugger.co.uk will launch this week as a new promotional channel for quality books in the UK.
The new service is designed to allow publishers to get the maximum value out of their investment in the creation …
Bookhugger.co.uk will launch this week as a new promotional channel for quality books in the UK.
The new service is designed to allow publishers to get the maximum value out of their investment in the creation …
