Sportingbet attacks UK online gambling market
June 7, 2009 – 10:07 am | No Comment

Sportingbet has announced it will adjust its marketing to sports booking, claiming that it sees more future in the UK sports wagering industry than online poker or casinos.
According to company executives the online gambling operator …

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LK Bennett introduce target email campaigns to understand its customers
May 11, 2009 – 12:49 pm | No Comment
LK Bennett introduce target email campaigns to understand its customers

British women’s wear retailer, LK Bennett have chosen marketing firm smartFOCUS DIGITAL to provide a solution in providing personalised email contact across their international campaigns.
The online and luxury fashion retailer have used the digital marketers E-channel …

Google prepares for increase in pay per click services
May 6, 2009 – 8:29 pm | No Comment
Google prepares for increase in pay per click services

Google has modified their Adwords tradesmark policy in preparation for growing interest in pay per click services online.
The new policy will allow users to bid on trademarked keywords in more countries.
It is reported that 190 countries have been …

KFC trials halal chicken
May 6, 2009 – 5:46 pm | 3 Comments
KFC trials halal chicken

Kentucky Fried Chicken will be testing a halal menu at eight of its restaurants in London beginning this week, in a move that could be extended to the whole of the UK.

Increase in soap and tissue sales thanks to Government swine flu warning
May 6, 2009 – 5:09 pm | No Comment
Increase in soap and tissue sales thanks to Government swine flu warning

Supermarkets and retailers of hygiene products are having to meet the sudden surge in demand, following the Government’s nationwide swine flu information campaign.

Adidas faces a restructure
May 5, 2009 – 4:20 pm | No Comment
Adidas faces a restructure

Following a 97% drop in net profit during the first quarter of 2009, Adidas is to restructure its regional operations.