Ikea’s Imaginative Opening Stunt
Opposed to using traditional methods such as cutting a ribbon and having a mass opening ceremony to launch the opening of a new branch in Southampton, the Swedish furniture store has decided …

Cadburys Latest TV Advert
Cadburys has become notorious for their TV ads recently attracting some great publicity from their drum playing Gorilla and airport trucks commercials, the next in line is a TV ad will be …

The recent facebook application from Burger King has been dropped by Facebook earlier this week as they claim it violated their users privacy agreement.  The application enticed Facebook users to delete 10 friends which entitled …

Three or four agencies on your final pitch list is a recommended amount as this is a manageable number that should allow you to spend enough time getting to know them before the pitch. It’s …

White Stuff and M and M Direct are tackling the Chancellor’s 2.5% VAT cut with innovative marketing initiatives. Instead of using the 2.5% VAT cut to discount its product, White Stuff has pledged to donate …