Coca-Cola ranks the most successful Beijing Olympic sponsor, beating three of China’s top brands – Yili (dairy products), Lenovo (computer manufacturer) and China Mobile. Results are based on how well the company performed pre-Olympics. …

The well known drink tango is being revamped by Britvic in the attempt to win back a leading place in the market that it once had.

The company has stated that it plans to reassess their marketing budget as a result of an insistent review on their outgoings. It showed that they need to focus on the non consumer marketing …